Rockfish Blog

Rockfish COO, Jeremy Wilson, Recognized by the NW Arkansas Business Journal

Posted by Rockfish Interactive on Thursday, September 02, 2010 in RFI News

Jeremy Wilson, Rockfish COO/EVP

Each year, the Northwest Arkansas Business Journal highlights those who are doing great things before the age of 40. Our own Jeremy Wilson, COO and EVP, made this year's list. We're proud of what he's accomplished thus far, and especially proud of the work he's done to help us grow at such an extraordinary rate.

Former Walmart CEO Lee Scott, an influential mentor, said of Wilson: "His success begins with his believability and integrity."

"Jeremy is an important part of our success here at Rockfish," said Kenny Tomlin, Rockfish founder and CEO. "And, his job is only going to become more important as we reach for our goal to be the world's digital innovation partner."

View Jeremy's "40 Under 40" profile online at the Northwest Arkansas Business Journal.

 

Rockfish Added to the Inc. 500 Fastest Growing Companies

Posted by Kenny Tomlin on Thursday, August 19, 2010 in RFI News

The year before Rockfish was started, I was sitting in a doctor’s office waiting room and thumbing through the Inc. 500 companies. At the time, Rockfish was still only an idea, but I remember how reading through that list of businesses, I was motivated to turn this idea into something real.

To now find our name as a part of the Inc. 500 is truly an honor, and a highlight of what has proved to be an amazing start for Rockfish.
 
It's a great privilege to share this news with our leadership, our amazing team, and most of all, our clients, without whom this wouldn't have happened.
 
At Rockfish, we are still experiencing rapid growth. The challenge for us moving forward is managing this growth while maintaining who we are.
 
We are not just a technology firm, though we have an amazing team of engineers that have built award-winning technologies like mywalmart.com.

We are not just an ad agency, though we were recently recognized by Ad Age as one of the top agencies in the world.

And we are not just a consultancy, though many companies count on us for their digital strategy and innovation.
 
We are all of those things and much, much more. We are a true, full-service business partner for digital innovation. And we’re here to help our clients revolutionize their communications, their brands, and most importantly, grow their businesses.
 
How do we do it?  We deliver on the full promise and potential of the Internet by seamlessly integrating strategy, creative and technology into digital solutions that work for our clients.

Innovation is a key driver. Based on insight and creative excellence. All supported by proven technology.

At Rockfish, we believe that if it doesn’t work, if it doesn’t help our clients grow, then it simply doesn’t matter.
 
Being part of the Inc. 500 is an important milestone and honor. It’s an accomplishment that we will always celebrate. But it’s only the beginning.

 

Kenny Tomlin, Founder & CEO

 

Wired Magazine Touts PlayNextLevel

Posted by Rockfish Interactive on Wednesday, August 11, 2010 in RFI News

In an article posted on August 9, 2010, Wired magazine's Erik Malinowski said, "Play Next Level is the leader in helping players who hope they haven't played their last down of football once this fall's Friday night lights dim for good."PlayNextLevel.com

PlayNextLevel, a Rockfish Labs incubation company, launched this past spring as an interactive recruiting platform that allows high school and junior college football players to showcase their skills to college coaches across the country. PlayNextLevel has already acquired more than 1000 player profiles for college coaches to peruse and it's growing daily.

Malinowski also writes, "Each player's profile does offer a impressive amount of info on each prospect. All the standards are there -- height, weight, academic achievements -- along with a dedicated statistics page, an easy-to-find list of colleges the player is interested, and the ability to upload a video highlight reel as well as a photo album."

"Visiting football camps this summer has been hectic, but we're now seeing the rewards from our effort," said PlayNextLevel Founder Alex Mortensen. "The need for players to leverage technology is obvious. And, where the best players can be found, coaches will be soon to follow."

Read the entire article, http://www.wired.com/playbook/2010/08/play-next-level.

About Rockfish Labs
Rockfish Interactive is an entrepreneurial company where our ideas and insights are born from the experiences that we've had building our own companies. Rockfish Labs is our business incubator focused on:

  1. Bringing entrepreneurs' ideas to life by providing our support/resources.
  2. Partnering with companies/clients to bring new products to market.
  3. Developing new technologies and/or companies wholly owned by us.

We have launched 8 new companies from Rockfish Labs: PlayNextLevel, TidyTweet, Silver Joe’s Coffee, Fourthbook, CrazyHotJob, Filesend.us, Genofish and Mind of Moms.

 

Rockfish Announces the Launch of its "Rockfish Retail" Division

Posted by Rockfish Interactive on Thursday, June 17, 2010 in RFI News

Rockfish Interactive today launched its newest division, Rockfish Retail, to specifically organize the agency's expertise around the unique needs of the retail industry. This specialty retail group will provide holistic marketing solutions that include everything a retailer would need to improve its business, drive traffic and boost advocacy.

"Retailers are looking for comprehensive solutions that enable them to connect with their customers. Given our heritage and expertise in technology and digital, Rockfish is in a unique position to deliver on this need," says Rockfish CSO Dawn Maire. "Too many retailers still treat the online landscape with siloed marketing tactics. Digital is no longer a channel; it's how consumers live their lives. To be successful in today's environment, retailers need to embrace digital solutions as drivers of an overarching strategy, not as bolt-on tactics to traditional advertising. Rockfish Retail creates holistic digital platforms for our retail clients that drive connectivity, engagement and sales."

With decades of retail expertise, the Rockfish Retail division will focus on the delivery of holistic, insight and data-driven solutions, including:

  • Brand, Business and Marketing Strategy
  • Customer Relationship Management
  • Shopper Marketing Platforms
  • Integrated Communications Design and Deployment
  • Loyalty Programs

"The retail business is all about loyalty—taking care of the customers you do have, and giving them the social tools to tell their friends and family members about you." Kenny Tomlin, CEO and founder of Rockfish continued, "The platform that delivers and allows users to echo your message has become as important as the message itself."

No stranger to retail, Rockfish’s other divisions (IT, Labs, Studio and Technology) already provide retail solutions to Walmart, Sam's Club, Tyson Food Service and Silver Joe's Coffee, a company that was conceived and launched from the Rockfish Labs division itself.

 

Join Us: Career Fair on June 22 in Little Rock, AR to Fill New Rockfish Office

Posted by Rockfish Interactive on Tuesday, June 08, 2010 in RFI News

Rockfish will be hosting a career fair in search of local web developers, web designers and account managers in the Little Rock area. The fair will take place on June 22 from 7:00 a.m. to 2:00 p.m. at The Peabody Little Rock, located at:

Peabody Little Rock

Three Statehouse Plaza

Little Rock, AR 72201

If interested in working for the #3 Ad Agency (that’s Rockfish!) on Ad Age’s A-List, which ranks the top ten in the world, then meet us on the 22nd for an interview by:

We are particularly looking for web developers with solid experience in the following areas:

  • Microsoft.Net
  • Mobile
  • SQL Server
  • XHTML
  • Objective C
  • Python
  • Ruby
  • Django
  • Java
  • JavaScript
  • C#

Want to know a bit more about the office we’re opening up in Little Rock? Read the article in the Arkansas Business Journal about our expansion.

If you have questions, please email our Senior Recruiter.

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