Rockfish Interactive recently partnered with the City of Fort Smith to promote Hog Days, a Harley Davidson-licensed event attracting motorcycle enthusiasts worldwide. The event, traditionally held in Hot Springs, Arkansas, was moved to Fort Smith when scheduling conflicts necessitated a change in venue. Hoping to demonstrate Fort Smith’s desire to become the event’s new home and attract interest from event organizers, Rockfish Interactive worked with city officials to develop a name and logo for the event, as well as a direct mail piece and event t-shirts.