The Fort Smith Regional Airport has selected Rockfish Interactive to build its new flight information display system. Rockfish Interactive assisted the airport earlier this year with development of a new branding initiative that included a sleek new logo and a regional ad campaign. The airport’s flight information display system, or FIDS, will offer traditional departure and arrival information for each of the airport's 2 carriers while supporting the updated brand through a customized interface. In addition, the system offers "at a glance" information like current weather conditions at the destination and enables the airport to offer and manage advertising space on many of the system's 12 monitors throughout the airport. The new FIDS project is scheduled for completion and rollout before the end of the year. See the marketing campaign.