The North American Mission Board (NAMB) has selected Rockfish Interactive to develop and implement a major augmentation of its people groups project. While the pilot project has provided limited access to users in the state of Georgia, the planned expansion through Rockfish Interactive will broaden the project’s reach to include access for churches in all of North America including Canada. In addition, the augmented database will be supported by an improved user interface and will automate the project’s business processes in order to increase efficiencies. The expansion project is scheduled for rollout in early 2007.