Kenny Tomlin, President & CEO of Rockfish Interactive, presented the strategy behind the redesigned Wal-Mart Facts website (www.walmartfacts.com) at Wal-Mart’s Second Annual Wal-Mart Media Conference Wednesday.
Over the past several months, Wal-Mart and Rockfish Interactive have partnered to develop a more user friendly platform for Wal-Mart’s primary information website. The revamped Wal-Mart Facts website, set to launch this summer, will feature a new design, better organization of key topics, faster access of information for members of the press, and a custom built site management system.