Rockfish Blog

Rockfish Interactive Launches Wal-Mart Video Center

Posted by Kenny Tomlin on Tuesday, November 27, 2007 in Project Launch

 



Video center functionality includes:

 

  • High-res and low-res versions of the video for different bandwidth speeds.
  • Broadcast quality downloads (with registration).
  • Podcast subscriptions of all video's.
  • Embed code that allows bloggers and other site owners to embed the video onto their website.
  • Share the video via email or through popular social sites like Digg and del.icio.us.
  • Custom categories and tags.

View the site online at video.walmartstores.com.

 

Web and the Green-Screen - Finally a Perfect Pair

Posted by John Scott Bull on Friday, November 16, 2007 in Innovation on the Web

One advantage of working with Rockfish is that we consistently embrace emerging technologies.  Some of our recent focus has been centered on Flex and Ajax based microsites, our Echo blog technology (excuse the irony) and touch-screen kiosks connected to the Internet via cellular broadband.

One of our newest forays has been in the area of green-screen video that is integrated directly into a website.  In fact, we have two current projects that utilize this technology.

There are several advantages to green-screen technology: 

  1. The user does not need to click a play button to be engaged with the video, it plays automatically when the site is opened.  This ensures you reach more visitors with your message.
  2. A video integrated directly into the page is more pleasing to the eyes than a YouTube type of player that constrains the video to an old-school box.   Free your speaker and people are more receptive.
  3. Because it is built into the main page, navigation is always available.  Users who are on a mission to find information can skip right past the video without the need to stop or close it.  The video is truly part of the website.

At Rockfish, we have a few favorite examples of this technology in action, but the most entertaining is Sling Media’s homepage.   They have taken to the green-screen to create videos that promote their products with a heavy dose of comedy.  This combination of humor and technology has created a “viral effect”.  Visitors are sending links to friends so they can check out the entertaining, self-derogating spokesman.  The people I have directed there have responded with comments such as, “Absolutely too funny!!!” and “I love the spokesman!!! Hilarious!”

Sling’s mix is a valuable one: viral marketing centered on engaging, memorable videos that catch the visitor’s attention with technology and properly describe their product’s benefits. 

This begs the question: “What in marketing is better than having the public promote your products and services for free, and enjoy doing so?”  It's the holy grail of marketing.

Long live the humble Sling Media Spokesman and his green-screen.

 

Want to Buy an iPhone?

Posted by Kenny Tomlin on Tuesday, November 13, 2007 in Miscellaneous Observations

After watching this video of a phone built on the upcoming Google cell phone platform, I'm ready to cell my iPhone and replace it with one of these.  Love the idea of this being an open platform that other developers can build applications on.  Maybe Rockfish should try to earn a piece of that $10 million prize!  Any great ideas?

 

Laughter, the Best Medicine?

Posted by Kenny Tomlin on Wednesday, November 07, 2007 in Miscellaneous Observations

According to a fun commercial currently airing by AIG, laughter will add 8 years to your life.  I wonder how they tested that hypothesis?  Regardless, I do know that laughter is good for the work environment!  We’ve had a couple of intense weeks at Rockfish working very hard on some significant projects and probably haven’t laughed enough lately.

One of the silly ways we have a good time is by using Photoshop to manipulate photos of each other.  The photo posted with this blog is my face superimposed onto the Borat poster.  Another one of my favorites is this poster of Jerry.  Last week Joey created a new “squatter” page that we could use when registering a domain that we’ve yet to launch a website for.  Let’s just say it involved one of our Senior Developers caught in the “act” of squatting and it was very funny!  Don’t worry, he got his revenge and a truce was quickly (or at least temporarily) called.

Did you know that humans are the only species that laugh? Some animals make sounds that researchers say may mimic laughing, but none laugh and giggle and carry on like we do.

Laughter is part of the universal human vocabulary. All members of the human species understand it. Unlike English or Spanish or Chinese, we don’t have to learn to speak it. We’re born with the capacity to laugh. The first laughter appears at about 3.5 to 4 months of age, long before we’re able to speak. At ages 5 and 6, we tend to see the most exuberant laughs. Adults laugh less than children, probably because they play less. And laughter is associated with play.

Very little is known about the specific brain mechanisms responsible for laughter. But we do know that laughter is triggered by many sensations and thoughts, and that it activates many parts of the body. When we laugh, we alter our facial expressions and make sounds. During exuberant laughter, the muscles of the arms, legs and trunk are involved. Laughter also requires modification in our pattern of breathing.

So, why do we laugh? Evolution argues that it evolved from the panting behavior of our ancient primate ancestors. I personally believe that that we are emotional beings, created in the image of God with a spirit and a consciousness. We can experience sadness and joy, weeping and laughter. We can stimulate those emotions in others also.

I'm sure yesterday was tough!  I know it was for us.  Let's make sure we laugh today and redeem those minutes that stress removed from our lives yesterday.

Share With a Friend

Enter the following information to e-mail a link to this site to a recipient of your choice.
  • Your Name:
  • Your Email:
  • Recipient Email:
  • Your Message:
Your message has been delivered!
An error occurred while sending your email. Please click "Send Again" to try again.