At some point, we have all thought to ourselves, “if I want it done right I am just going to have to do it myself.” While this isn’t always the best leadership philosophy to live by, it does get the work done, and that is the bottom line, right? Well in some cases, like search engine marketing, just getting the work done isn’t always enough – it is a process that takes careful consideration and copious amounts of time, a resource that seems all to hard to come by these days.
This is why Sequoia Capital just invested in Kenshoo, an Israeli startup that automates the entire process of SEM. Hopefully launching in the US in 2008, the company competes with bidding software, and it is thought that its success managing many other successful campaigns will translate into winning campaigns for others.
So am I scared that this will eventually replace my position managing pay-per-click accounts. Well, maybe – just a little, but we will have to see what comes from this innovation. Until then, I don’t think there is any substitute for a well-managed campaign…by a human.