In preparation for increased media and pre-grand opening events, Rockfish Interactive will design a new virtual destination for the the Crystal Bridges Museum of American Art and introduce new features and functionality.  The new site will host an Interactive Gallery featuring newly-acquired paintings, rarely divulged details about the artists and a glimpse into the unique journeys and destinations of each painting throughout American history. In addition, a new Blog will serve up exclusive updates on the latest collections, construction timelines and upcoming educational and media events to be hosted at the Massey Building.  Volunteers and docents will also have the opportunity to pre-register for future openings at the Museum.

Crystal Bridges’ cultural offerings will make Northwest Arkansas the destination of choice for over 300,000 tourists each year. Rockfish Interactive’s technology will give future museum visitors a virtual destination of choice.  Mitchell Communications Group manages public relations, media and strategic communications for the Crystal Bridges Museum. Mitchell will use Rockfish Interactive’s branded content management tool to keep the site fresh and relevant to the media. As the grand-opening approaches, Rockfish will add more interactive and engaging features to the site. The new site will launch Summer 2007.