Rockfish Interactive launched the new Secret to Great Hair Microsite. The site allows users to order samples of the mystery shampoo and conditioner, view Walmart’s Elevenmoms makeover testimonials, and submit their own video or copy testimonials once the sample has been received. There is also a countdown clock that notifies you how much time is left until the name of the product is revealed along with the option to sign up for an email alert the day of the reveal.
A YouTube community was also launched with the microsite. This community features videos from all the mom bloggers as well as other hair product enthusiasts who want to share their experience with the products.
Since the site launched on Saturday, over 75,000 people have ordered the mystery samples. Click here to claim yours before they run out!