Rockfish Blog

The Blurring Boundary between Consumer and Corporate Technologies

Posted by Kenny Tomlin on Thursday, April 24, 2008 in Business Insights

Interesting story from the online Wharton Business School Journal about the integration of consumer and corporate technologies. A few of the highlights follow.  The full story is online here.

The ways in which people want to interact with each other inside corporations is changing.

Workers are demanding that corporate technology -- say a search tool within a company -- be as user friendly as Google's popular search site.

Spurring this convergence of corporate and consumer technology is the fact that the line between personal lives and work has blurred.

Indeed, Gartner predicts that by 2011, 10% of all information technology spending will reside with employees. In other words, employees will pay for and bring their own technology -- laptops, iPhones and the like -- to work as their primary tools. By 2015, employees will customize 90% of the technology they use at work, according to Gartner.

A November Gartner survey found that 80% of companies said that social networking was important to their business, but 36% of them banned access to Facebook at work.

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Comments

I find this very interesting. I currently work in a company that locks down *everything* it makes me wonder if at the end of the day those decisions will ultimately hurt us. I agree however there is a fine line... I have noticed a trend of trying to bring "facebook" and other web 2.0 concepts in house for Team Members. But then I wonder why are we spending the time recreating this technology specifically for our company VS just using what’s already built.. Again I guess it’s a fine line.

Posted on 4/28/2008 at 1:54 PM by J

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