The Consumer Healthcare Products Association, founded in 1881 is an association made up of leading over-the-counter drug manufacturers, and is committed to promoting nutritional supplements and medicines while educating its partners on the safe and responsible use of OTC medicines. CHPA also provides guidance and leadership on the regulatory and scientific issues of OTC medicines to government entities.
CHPA teamed with Rockfish Interactive to produce CHPA-info.org. The site is a complete educational resource, featuring press releases, FAQ sections and surveys for consumers, as well as resources for CHPA members like executive newsletter archives and meeting calendars. There is even a section of the site devoted to informing the public on government regulations for children’s medicines, dietary supplements and cough medicine.
Rockfish designed and developed this new site, which features a password protected area where CHPA members can access information, and a complete press room that contains all media materials for hot issues surrounding health products. This includes, press kits, news releases and up-to-date statistics. The site's built in content management system manages the completely dynamic navigation menus and it automatically updates the site map when new information is added. A universal site search box on the site as well as tabbed browsing make for easy navigation of the new www.chpa-info.org.