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Rockfish Announces the Launch of its "Rockfish Retail" Division

Posted by Rockfish Interactive on Thursday, June 17, 2010 in RFI News

Rockfish Interactive today launched its newest division, Rockfish Retail, to specifically organize the agency's expertise around the unique needs of the retail industry. This specialty retail group will provide holistic marketing solutions that include everything a retailer would need to improve its business, drive traffic and boost advocacy.

"Retailers are looking for comprehensive solutions that enable them to connect with their customers. Given our heritage and expertise in technology and digital, Rockfish is in a unique position to deliver on this need," says Rockfish CSO Dawn Maire. "Too many retailers still treat the online landscape with siloed marketing tactics. Digital is no longer a channel; it's how consumers live their lives. To be successful in today's environment, retailers need to embrace digital solutions as drivers of an overarching strategy, not as bolt-on tactics to traditional advertising. Rockfish Retail creates holistic digital platforms for our retail clients that drive connectivity, engagement and sales."

With decades of retail expertise, the Rockfish Retail division will focus on the delivery of holistic, insight and data-driven solutions, including:

  • Brand, Business and Marketing Strategy
  • Customer Relationship Management
  • Shopper Marketing Platforms
  • Integrated Communications Design and Deployment
  • Loyalty Programs

"The retail business is all about loyalty—taking care of the customers you do have, and giving them the social tools to tell their friends and family members about you." Kenny Tomlin, CEO and founder of Rockfish continued, "The platform that delivers and allows users to echo your message has become as important as the message itself."

No stranger to retail, Rockfish’s other divisions (IT, Labs, Studio and Technology) already provide retail solutions to Walmart, Sam's Club, Tyson Food Service and Silver Joe's Coffee, a company that was conceived and launched from the Rockfish Labs division itself.

 

Join Us: Career Fair on June 22 in Little Rock, AR to Fill New Rockfish Office

Posted by Rockfish Interactive on Tuesday, June 08, 2010 in RFI News

Rockfish will be hosting a career fair in search of local web developers, web designers and account managers in the Little Rock area. The fair will take place on June 22 from 7:00 a.m. to 2:00 p.m. at The Peabody Little Rock, located at:

Peabody Little Rock

Three Statehouse Plaza

Little Rock, AR 72201

If interested in working for the #3 Ad Agency (that’s Rockfish!) on Ad Age’s A-List, which ranks the top ten in the world, then meet us on the 22nd for an interview by:

We are particularly looking for web developers with solid experience in the following areas:

  • Microsoft.Net
  • Mobile
  • SQL Server
  • XHTML
  • Objective C
  • Python
  • Ruby
  • Django
  • Java
  • JavaScript
  • C#

Want to know a bit more about the office we’re opening up in Little Rock? Read the article in the Arkansas Business Journal about our expansion.

If you have questions, please email our Senior Recruiter.

 

Rockfish Interactive Joins the Society of Digital Agencies

Posted by Rockfish Interactive on Monday, June 07, 2010 in RFI News

Rockfish is excited to lend its voice as a new member of SoDASociety of Digital Agencies Logo. As one of 43 international member agencies, we'll be actively contributing to our industry's advocacy and education.

"Strategically we are looking for digital marketing agencies, wherever they might be located, who aren't just talking about digital marketing but are actually producing successful work for recognizable brands. We're also really excited about the opportunities to engage rising digital stars in increasingly relevant global emerging markets." Steve Wages, Founding Member and Executive Director of SoDA.

SoDA will gather in Las Vegas this July to discuss future business strategies. More can be learned about the organization at http://www.sodaspeaks.com.

This industry-leading group includes: AgencyNet, BEAM, Big Spaceship, Blitz, B-Reel, Colmeia, Colossal Squid, Deep Focus, Domani Studios, Effective UI, Enlighten, Evolution Bureau, Exopolis, Firstborn, Fjord West, Fuel Industries, Fullhouse, Geary Interactive, GRAPE, Great Fridays, Gringo, GrupoW, IE, IQ Interactive, Made by Many, Magnani Caruso Dutton, Mekanism, Obscura Digital, Odopod, Perfect Fools, Profero, R/GA, Rain, Reactive, ReSN, Rockfish, SOAP Creative, Soleil Noir, Struck/Axiom, Terralever, Unit 9, WDDG-Funtank and Zemoga.

 

Rockfish Welcomes Dawn Maire as First Chief Strategy Officer

Posted by Rockfish Interactive on Thursday, May 27, 2010 in RFI News

We're excited to announce the addition of Dawn Maire as our first chief strategy officer. Since 2005, she had been the chief retail officer for North America at RAPP.

Her addition brings more marketing and CRM leadership to our successful digital marketing and technology team that works with such clients as Walmart, Sam's Club, Procter & Gamble, Tyson and Cisco. As CSO, Ms. Maire will be responsible for marketing thought leadership for client and internal projects, both of which are growing rapidly.

The hiring of Ms. Maire adds to the trend of senior executives making the jump from big agencies to smaller, more nimble environments.

"The business landscape is obviously becoming more and more dependent on digital innovation," said Ms. Maire. "I joined Rockfish because it's an idea company and--let me tell ya--we’re already talking about some big ideas."

With nearly two decades of multi-channel marketing experience, Ms. Maire has authored successful campaigns for such brands as Bank of America, Best Buy, Famous Footwear, HEB, Macy's, Mercedes Benz USA, Sears Holdings, SUPERVALU and Toyota USA.

"Rockfish is growing, and there's no plan to slow down anytime soon," said Kenny Tomlin, Rockfish Founder and CEO. "We’ve helped evolve the agency model from design-focused to design-build, but we're not done. Dawn will play a big part in where we're going next."

Ms. Maire has joined us in our Dallas, TX, office.

 

Rockfish Studio

Posted by Kenny Tomlin on Thursday, May 06, 2010 in RFI News
Over the past year we have slowly developed a very impressive portfolio of studio services.  Following is the formal description of Rockfish Studio along with a short demo reel the team put together that highlights some of the work we have done over the past year.
 
Rockfish can take your video from sketch to screen. Our in-house team of writers, graphic artists, editors and motion designers are skilled at every facet of production: conceptualization, storyboarding, scripting, film-production, post-production and distribution. If acting or voice talent is needed, we can also assist with acquiring those assets. Our video expertise includes the following range of services:
 
·      Storyboards
·      Scripting
·      3D Graphics
·      Editing
·      Compositing
·      Motion graphics
·      Video production
 

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