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Rockfish launches “Paws To Click” web site for Bergan and the ASPCA®

Posted by Rockfish Interactive on Thursday, March 18, 2010 in Project Launch

Did you know that unrestrained pets cause more than 30,000 accidents per year? That's one every eighteen minutes of every day. The American Society for the Prevention of Cruelty to Animals (ASPCA®) and Bergan, a company focused on active lifestyle solutions for dog and cat owners, asked Rockfish to build them an online community that supports responsible and safe pet travel.

At Paws To Click, you'll find:

  • The ability to post a picture and travel stories about your pet.
  • A Store Finder that will locate your nearest store carrying auto travel harnesses and pet travel carriers.
  • 11 Safe Travel Tips like, "Don't allow your pet to ride with his head outside the window, which subjects him to injury from flying objects."
  • Links to the Paws To Click Twitter and Facebook accounts.
  • Information about Bergan and the ASPCA.

How do you get involved?
With a simple click of the button, you can pledge and add your name to the growing list of supporters of safe pet travel. Pledge your oath of responsibility by visiting Paws To Click now.

 

What to expect after being named the Small Agency of the Year

Posted by Rockfish Interactive on Wednesday, March 10, 2010 in Business Insights

Ad Age ArticleOur CEO, Kenny Tomlin, was asked to write an article for Ad Age about the experience that Rockfish has had since the announcement roughly six months ago. Read the article about Rockfish's (Positive) Growing Pains.

In a nutshell:

  1. Satisfaction! "It's incredibly satisfying to be recognized for your hard work, and the team will feel energized and motivated to be part of your workplace."

  2. Talent! "It's not just about the number of (new) heads -- it's about what's in them."

  3. Ring! Ring! "Money does not begin to fall from the sky when the award is announced; you still have to earn the business."

    4. We're honored to have been chosen by Ad Age for this award (and for the A-List Award), and we look forward to giving you more amazing Rockfish news in the near future.

     

 

CEO Kenny Tomlin to Speak at Two Upcoming Conferences

Posted by Rockfish Interactive on Tuesday, March 02, 2010 in RFI News

Mirren New Business Conference

Touted as the place to learn from the rule-breakers, contrarians, and innovators that are reinventing business, the MNBC is the place to be in NYC from April 12-14. Kenny will be sitting on the Agency Growth Case Study panel that will discuss how some agencies have experienced tremendous growth despite the struggling economy (Tuesday, April 13, 10 a.m.).

You can already engage the speaker panel by submitting a question on the conference site.

 

next10

Rockfish CEO, Kenny Tomlin, will be speaking at the next10 conference, which is a global networking and trend conference that brings brands and leading companies together. This year’s conference will take place in Berlin, Germany, on May 11th and 12th.

The BBC has claimed that mobile apps will be as “big as the Internet” with 10 million apps created by 2010. Therefore, a “next app” conference track has been added this year to explore this burgeoning world. As an Ad Age A-List interactive agency focused on solutions for the digital age, Rockfish has placed a stake in the ground as a leader in what’s next.

We hope to see you there!

 

 

New Insta-print Coupon Widget

Posted by Kenny Tomlin on Tuesday, February 16, 2010 in Project Launch

Rockfish Interactive and White Cloud® Bath Tissue have launched an online coupon widget that, when clicked, automatically prints the coupon on the user’s local printer. This technology furthers the advertising-without-interruption mentality that Rockfish Founder and CEO, Kenny Tomlin, often cites when discussing the future of interactive marketing. In this case, the insta-print coupon does not force the reader into a series of printing prompts. Instead, it allows them to quickly continue their reading experience without leaving the site with the coupon offer.

The technology behind the widget provides great flexibility. The corporate content manager can set each site to a number of maximum prints or an expiration date, and the system will automatically remove or replace the widget when either of those limits is reached.

The widget has been launched by the White Cloud® Bloggers, which include (Go get your $1 off coupon at any of the following sites!):

·       www.greenandcleanmom.org

·       www.bargainbriana.com

·       www.kingdomfirstmom.com

·       www.keeperofthecheerios.com

·       www.getbuttonedup.com

 Contact us if you’d like to discuss how we can apply this technology to your products for your site or for your bloggers’ sites. 

 

Rockfish Selected as One2Watch

Posted by Kenny Tomlin on Thursday, February 04, 2010 in RFI News

Talk Business selected Rockfish Interactive as their 2010 "One to Watch" company.  The award recognizes and honors a company or operation in Arkansas that shows significant promise to positively change the state's business landscape. 

Click here to read the full story.

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