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How do high school football players get recruited? The NCAA states that roughly 5.8%, or less than one in 17 high school seniors, will play at the NCAA level. Yet, there are 20,000 high schools in the country and nearly 900 college programs trying to find the right players for their respective teams.
In other words, it's tough if you're not the star player or on a team with a star player. Introducing PlayNextLevel.com, one of the largest joint ventures to come from the Rockfish Labs incubation division.
"Players spend hours cutting highlight film, compiling stats and then mailing video tapes or DVDs to the collegiate programs that interest them," says Alex Mortensen, founder of PlayNextLevel.com and son of Senior NFL Analyst Chris Mortensen.
Together, Rockfish and Alex built Play Next Level as the place where players, coaches and fans benefit from an improved, innovative high school football recruiting experience:
- Players, of any skill level, can create a personal profile on the web site as a showcase for their physical metrics, performance stats and highlight videos.
- Coaches gain access to profiles for more players than they could ever see in person. This allows them to more efficiently schedule their time, more effectively fill their roster needs, and avoid sorting through a mailbox of DVDs.
- Fans can follow their favorite players to receive alerts whenever the player updates his personal profile.
- Advice, most prevalent in the "Film Room" videos, includes direction from Chris Mortensen for players and parents on how to successfully create a highlight video and navigate the recruiting process.
The Rockfish Labs Joint Venture Opportunity
Got a great idea? Then, you should check out Rockfish Labs, where we develop new technologies, build new products with existing brands, and help entrepreneurs bring their great ideas to the marketplace. Play Next Level is the eighth company to be launched from Labs, and the most ambitious effort to date. The joint venture is co-owned by Alex and Rockfish, which is a model business relationship that we will look to duplicate frequently in the future.