Rockfish Blog

The newest Google tool your marketing company needs to try…

Posted by Mallory Smith on Friday, June 27, 2008 in Innovation on the Web

Google announced this week that the new Google AdPlanner, a marketing research and media-planning tool, is now available to the public in beta form. I was approved to use it late last night, and when I finally got in there this morning, it was surprising to see the depth of information the site gives you about hundreds of sites within the Google Content Network. If you do any form of online advertising, this should be your first stop for information not only because it is free, but also because the information offered is equivalent to other paid service.

Through Google AdPlanner, users can filter sites by demographic factors such as gender, age, education and household income. If you do a lot of advertising in placement campaigns through Google AdWords, it is helpful since the demographic filters on the content network sites here leaves something to be desired.

You can also work backwards through the application, choosing a competitors site and getting information like similar sites, user demographics and traffic estimates. The tool allows you to create a list of the sites you want to incorporate in your ad campaign; you can export the information into a .csv file for later use.

And while you may pay for a similar marketing research tool, Google AdPlanner is still a simple, valuable, yet free tool that every Internet marketing company should check out. With so many additional features I didn’t mention here, it warrants attention from media planners and search engine marketers in every industry.

 

Rockfish Hosts Live Chat with Ellie Kay

Posted by Jerry Osmus on Thursday, June 19, 2008 in Innovation on the Web

Today from 11:00 – 1:00 CST Wal-Mart shoppers can chat live with Financial Advisor Ellie Kay. Rockfish Interactive developed a custom live chat tool for Wal-Mart Stores, Inc.’s Make Your Dollar Stretch website where users can submit questions on tips for saving money this summer and receive live answers from Ellie Kay. To join the live chat now, click here!

 

Social Communities for a Cause

Posted by Kenny Tomlin on Sunday, April 20, 2008 in Innovation on the Web

In September I posted an entry on Kiva.org, a website that allows you to combine with others to make micro-loans to small businesses in an impoverished part of the world.  So far, every loan I have made has been paid back in full.  Once paid back, I'll loan the money to another business.  Occasionally I'll receive email updates like the one below.  I still believe that Kiva is one of the most innovative uses of the Internet in a long time!

 

10 Minute Mail - SPAM Prevention

Posted by John Scott Bull on Friday, January 18, 2008 in Innovation on the Web

I will begin by stating the obvious: SPAM is a problem.  E-mail addresses are collected from websites and sold to evil spammers daily.  Victims have their inbox filled with invitations to join dating sites, XXX sites, to buy cheap drugs that are probably fake or software that is probably pirated.  SPAM has not only become an annoyance, it has become an expense.  Missed legitimate e-mails, increased bandwidth costs, clogged networks, reduced employee productivity, and other issues cost the US Economy $21.58 billion annually, according to the 2004 National Technology Readiness Survey.  Unfortunately, the need to give out your e-mail address in certain circumstances remains.

Consider this scenario: you are researching a work project and find a user group that discusses the very topic you need information on.  You utilize their site search and find the perfect thread.  There’s just one problem, you can’t access the information without joining.  To your annoyance, joining means giving them your e-mail address and receiving an e-mail with an activation link.  You can’t put a fake e-mail address in the form because then you won’t get the activation link.  Your only option is to give up your preciously guarded e-mail address and hope for the best.  Well, now there’s a better solution.

10MinuteMail.com offers a temporary e-mail solution for these very instances.  As the site explains: “By clicking on the link below, you will be given a temporary e-mail address. Any e-mails sent to that address will show up automatically on the web page. You can read them, click on links, and even reply to them. The e-mail address will expire after 10 minutes.”

The technology behind the scenes is pretty simple.  It is a webmail interface that auto-generates e-mail addresses for 10 minutes at a time, then deletes them.  If you need more time, there is a link to request another 10 minutes, then another 10 minutes and so on.  Since you have full e-mail control, there is no reason you can’t use these temporary e-mail addresses to register for websites.  In fact, the company changes their domain monthly to keep sites from blocking the domains of these temporary e-mail addresses.

I have always like the quote: “The best defense is a good offense.”  Instead of using filters to reduce the spam, let’s stop it before it starts.  Thank you 10MinuteMail.com for a preventative solution.

 

Web Filtering

Posted by Kenny Tomlin on Monday, December 24, 2007 in Innovation on the Web

Tomorrow for Christmas my oldest daughter will receive a laptop computer.  We’ve had a laptop that both of my girls have shared for the past year, but both need to use it more often for school work which has created some evening conflict in our house.  (It’s amazing how teachers assign homework now assuming that they have access to a computer at home). 

Having her own laptop will mean that she will most likely keep it in her bedroom which has put me on a search for a good web filter.  I found the K9 web filter from Blue Coat.  I’ve installed the filter and have been very impressed!  As an administrator, there are lots of settings you can tweak to block or allow specific content.  Best of all, it’s FREE!

Learn more here.

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