Rockfish Blog

Rockfish launches “Paws To Click” web site for Bergan and the ASPCA®

Thu, 18 Mar 2010 07:00:00 GMT

Did you know that unrestrained pets cause more than 30,000 accidents per year? That's one every eighteen minutes of every day. The American Society for the Prevention of Cruelt y to Animals (ASPCA®) and Bergan, a company focused on active lifestyle solutions for dog and cat owners, asked Rockfish to build them an online community that supports responsible and safe pet travel.

At Paws To Click, you'll find:

The ability to post a picture and travel stories about your pet.
A Store Finder that will locate your nearest store carrying auto travel harnesses and pet travel carriers.
11 Safe Travel Tips like, "Don't allow your pet to ride with his head outside the window, which subjects him to injury from flying objects."
Links to the Paws To Click Twitter and Facebook accounts.
Information about Bergan and the ASPCA.

How do you get involved?
With a simple click of the button, you can pledge and add your name to the growing list of supporters of safe pet travel. Pledge your oath of responsibility by visiting Paws To Click now.

What to expect after being named the Small Agency of the Year

Wed, 10 Mar 2010 07:00:00 GMT

Our CEO, Kenny Tomlin, was asked to write an article for Ad Age about the experience that Rockfish has had since the announcement roughly six months ago. Read the article about Rockfish's (Positive) Growing Pains.

In a nutshell:

Satisfaction! "It's incredibly satisfying to be recognized for your hard work, and the team will feel energized and motivated to be part of your workplace."

Talent! "It's not just about the number of (new) heads -- it's about what's in them."

Ring! Ring! "Money does not begin to fall from the sky when the award is announced; you still have to earn the business."

Ad Age

the A-List Award

CEO Kenny Tomlin to Speak at Two Upcoming Conferences

Tue, 02 Mar 2010 13:00:00 GMT

Mirren New Business Conference

Touted as the place to learn from the rule-breakers, contrarians, and innovators that are reinventing business, the MNBC is the place to be in NYC from April 12-14. Kenny will be sitting on the Agency Growth Case Study panel that will discuss how some agencies have experienced tremendous growth despite the struggling economy (Tuesday, April 13, 10 a.m.).

You can already engage the speaker panel by submitting a question on the conference site.

next10

Rockfish CEO, Kenny Tomlin, will be speaking at the next10 conference, which is a global networking and trend conference that brings brands and leading companies together. This year’s conference will take place in Berlin, Germany, on May 11th and 12th.

The BBC has claimed that mobile apps will be as “big as the Internet” with 10 million apps created by 2010. Therefore, a “next app” conference track has been added this year to explore this burgeoning world. As an Ad Age A-List interactive agency focused on solutions for the digital age, Rockfish has placed a stake in the ground as a leader in what’s next.

We hope to see you there!

New Insta-print Coupon Widget

Tue, 16 Feb 2010 08:00:00 GMT

Rockfish Interactive and White Cloud® Bath Tissue have launched an online coupon widget that, when clicked, automatically prints the coupon on the user’s local printer. This technology furthers the advertising-without-interruption mentality that Rockfish Founder and CEO, Kenny Tomlin, often cites when discussing the future of interactive marketing. In this case, the insta-print coupon does not force the reader into a series of printing prompts. Instead, it allows them to quickly continue their reading experience without leaving the site with the coupon offer.

The technology behind the widget provides great flexibility. The corporate content manager can set each site to a number of maximum prints or an expiration date, and the system will automatically remove or replace the widget when either of those limits is reached.

The widget has been launched by the White Cloud® Bloggers, which include (Go get your $1 off coupon at any of the following sites!):

· www.greenandcleanmom.org

· www.bargainbriana.com

· www.kingdomfirstmom.com

· www.keeperofthecheerios.com

· www.getbuttonedup.com

Contact us if you’d like to discuss how we can apply this technology to your products for your site or for your bloggers’ sites.

Rockfish Selected as One2Watch

Thu, 04 Feb 2010 16:00:00 GMT

Talk Business selected Rockfish Interactive as their 2010 "One to Watch" company. The award recognizes and honors a company or operation in Arkansas that shows significant promise to positively change the state's business landscape.

Click here to read the full story.

Rockfish is No. 3 on Ad Age's Agency A-List

Mon, 25 Jan 2010 08:00:00 GMT

A number of months ago Rockfish was selected by Ad Age as their Top Small Agency of the Year for 2008. As significant as that recognition was, today I have even bigger news. Every year Ad Age publishes their Agency A-List where they select the 10 best agencies in the world regardless of size or specialty and Rockfish was chosen for that distinction! I really can’t put into words how satisfying this recognition is for our company and for everyone who works here.

I want to personally appreciate and thank you for your support and partnership. We are a four-year-old agency that has accomplished a lot in a very short period of time and we could have never done it without you!

Ad Age has the full story and details on their website here.

mywalmart.com Named One of World’s Top Intranets

Mon, 11 Jan 2010 10:00:00 GMT

NORTHWEST ARKANSAS, January 11, 2010: Walmart’s internal social network is one of theTen Best Intranets in the world according to user-experience research firm Nielsen Norman Group. Nielsen Norman Group has been conducting an annual intranet design contest over the past ten years.

To engage associates more effectively, Walmart created mywalmart.com, an online community specifically for associates. This virtual community provides associates a place to learn about Walmart, find co-workers, discuss topics with one another, chat online with company leaders and become more involved in the company. In addition to connecting associates and fostering conversations, the site contains company benefits information, news, and access to third party applications, making it a true “one-stop-shop” destination.

“A social networking site which functions as a corporate intranet, the Walmart site allows store associates scattered across the U.S. to meet and interact online. An emphasis on the personal is clear throughout the site, while the site still provides the necessary corporate information,” said usability expert Jakob Nielsen, principal of Nielsen Norman Group.

Full-service interactive agency Rockfish Interactive worked closely with Walmart to conceive, design, develop and launch mywalmart.com.

“Rockfish Interactive was thrilled to partner with Walmart on such a groundbreaking project like mywalmart.com. Working closely with Walmart we were able to custom build a new kind of intranet from the ground up to match the needs of one of the largest workforces in the world,” said Kenny Tomlin, Rockfish CEO and Founder.

Currently, 1.4 million associates in the U.S. have access to mywalmart.com and nearly 900,000 associates have registered.

Nielsen Norman Group’s “Intranet Design Annual 2010: The Year’s Best Intranets,” is available for download from the Nielsen Norman Group website at http://www.nngroup.com/reports/intranet/design

About Rockfish Interactive

Rockfish Interactive is a full-service interactive agency that applies technical savvy, creativity and business accountability to all projects. Rockfish delivers technology and marketing strategies for many Fortune 500 clients, such as Walmart, Sam’s Club, Kimberly-Clark, Tyson Foods, Sara Lee, Con Agra, and Dr Pepper Snapple Group. Rockfish has locations in Rogers, Arkansas, and Dallas, Texas. Rockfish is Ad Age’s 2009 Small Agency of the Year. For more information on Rockfish Interactive visit www.rockfishinteractive.com.

About Nielsen Norman Group
Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. NN/g principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are world-renowned user-experience pioneers who advocated human-centered design and usability long before it became popular to do so. Besides authoring books and evangelizing at NN/g events about user experience, they and others on the NN/g team offer high-level strategic consultation on the usability of websites, consumer products, software designs and anything else that needs to be easy-to-use. Media contact: Darcy Provo, darcy@nngroup.com, 415-871-1831.

###

Looking for Tasty Holiday Ideas?

Fri, 18 Dec 2009 10:00:00 GMT

Rockfish partnered with Sara Lee and Hillshire Farm to create a website that centers around recipes and entertaining ideas for the holiday season.

The site includes:

A contest: Explain how Sara Lee and Hillshire Farm have made your family holidays special and you could win a $500 Walmart gift card.
A recipe exchange: Add the hashtag #tastyholiday at the end of your tweets to join in the exchange!
Recipes for meals such as Waldorf Chicken Salad, Cocktail Links in Sauce and Pigs in a Blanket

Want Silver Joe’s Coffee in Seconds? There's an App for That!

Thu, 17 Dec 2009 14:00:00 GMT

Get your Silver Joe’s caffeine fix – fast. The Silver Joe's Mobile Ordering iPhone App hit the App Store today! Not only will coffee-lovers be able to see a Silver Joe’s Café menu on their iPhone, they can also order anything from the menu and pay for it on the fly from their mobile phone.

How does it work? Once the app is on their iPhone, users can browse the Silver Joe's menu by coffees, teas or smoothies and build a customized order with numerous options, such as an extra shot of espresso. The user can pay for the drink with a credit or debit card through the iPhone app and schedule a time to pick up their complete order.

The app also makes it convenient for users to call the cafe, view hours of operation, see cafe locations on Google Maps and launch SilverJoes.com!

Find the Silver Joe's Mobile Ordering App in the iTunes App Store here:

http://itunes.apple.com/us/app/silver-joes-mobile-ordering/id345559098?mt=8

Thanks Google!

Thu, 17 Dec 2009 09:00:00 GMT

It seems Christmas came early for Jerry Osmus...

Jerry is proud to show off his new Google Snuggie!

Back by Popular Demand: Regards.SC

Tue, 08 Dec 2009 12:00:00 GMT

Rockfish re-launched its popular Christmas website, Regards.SC, where users can help Santa Claus complete his naughty or nice list.

Here’s how it works: Visit http://regards.sc to add friends and family to Santa’s naughty or nice list. They will receive an email with a link to catch Santa on a hidden camera checking his list, where they can see just what he has found out about them.

The site was designed and developed by the Rockfish team. It’s absolutely free to send out to as many people as you like. Visit http://regards.sc to view a sample video and add your friends and family to Santa’s list.

A Rockfish Welcome!

Fri, 04 Dec 2009 15:00:00 GMT

At Rockfish, developers sometimes announce "new arrivals" in a more creative way. Check out this baby announcement written in code and congratulations to Robert Hanacek and family on the addition of Adrian Wyatt Hanacek!!

private readonly string _name;

private readonly DateTime _timestamp;

public static Dude GetInstance() {

if (_instance == null)

_instance = new Dude();

return _instance;

}

private static Dude _instance;

private Dude() {

_name = "Adrian Wyatt Hanacek";

_timestamp = DateTime.Now.AddHours(-1.5); }

Looking for a Nearby Arvest ATM? Yes, There's an App for That Too!

Fri, 20 Nov 2009 09:00:00 GMT

We partnered with Arvest to develop an iPhone application that helps users find nearby ATM machines and Arvest branch locations. Take a look:

Click here to download the Arvest Branch and ATM finder via iTunes.

Smarter Technology: A Smarter Way to Serve Online Coupons

Fri, 13 Nov 2009 09:00:00 GMT

Check out the article Smarter Technology wrote about our online coupon system: http://bit.ly/eVQR0

Reuters: Small Agency, Down Market, Big Growth

Tue, 10 Nov 2009 08:00:00 GMT

Reuters journalists are traveling by air, road and rail for a special report on the recovery of the U.S. economy. One stop on their zigzagging route from California to Rhode Island was Northwest Arkansas. Check out the blog post correspondent Nick Carey wrote about Rockfish Interactive:

http://blogs.reuters.com/route-to-recovery/2009/11/10/small-agency-down-market-big-growth/

"Holidays Made Simple" Launch

Wed, 04 Nov 2009 04:00:00 GMT

Looking for help picking the perfect present that won't break the bank? Perhaps you need just the right recipe for your holiday party?

Check out our newest project launch for Sam's Club. The Holidays Made Simple site offers help with every aspect of the holiday season, including finding deals, cooking, entertaining and buying gifts.

Rockfish to Host "Coffee Happy Hour"

Tue, 03 Nov 2009 14:00:00 GMT

The leaves are falling. The wind is getting chilly. Fall is in the air. It’s the perfect time to grab a hot cup of coffee and chat with other enthusiastic professionals in Northwest Arkansas.

Rockfish Interactive will host its first Coffee Happy Hour on Thursday, November 12th from 5:00 p.m. until 6:30 p.m. at the Silver Joe's Cafe in Rogers. All area professionals are invited to Silver Joe's Cafe to network with other professionals, talk tech and enjoy a free cup of coffee and pastries!

"Call of Duty: Modern Warfare 2" Landing Page Launch

Thu, 29 Oct 2009 15:00:00 GMT

You'll see one of Rockfish's newest creations on Walmart.com. The landing page promotes the release of the video game Call of Duty: Modern Warfare 2 along with a wide variety of gaming products available at Walmart stores.

eMarketer: Helping Walmart Get Interactive

Thu, 29 Oct 2009 12:00:00 GMT

Amanda Green, Senior Writer and Editor for eMarketer, interviewed Kenny Tomlin about Rockfish Interactive's work with Walmart and the social media forecast.

Click here to see the full article from eMarketer.

"Merry Madagascar" Landing Page Launch

Wed, 28 Oct 2009 15:00:00 GMT

This week we launched a new landing page on Walmart.com to support the national launch of the Merry Madagascar movie and showcase the exclusive DVD launch at Walmart.

The site features:

Recipes and party tips for the family
A memory game for children featuring the Merry Madagascar characters
Information on how to find new Merry Madagascar-licensed products at Walmart stores
A movie clip and information on the DVD available only at Walmart