Rockfish Interactive Blog

Rockfish Launches Sam's Club Recipe Center

Wed, 02 Jul 2008 13:04:59 GMT

Deciding what’s for dinner just got easier! Rockfish Interactive and Sam’s Club are proud to announce the launch of the new Sam’s Club Recipe Center. The recipe center allows shoppers to access hundreds of recipes invented by gourmet chefs and made from ingredients you can find on the shelves at Sam’s Club stores across the nation.

In this unique site addition, users can satisfy their cravings by searching the site for recipes by the chef who created them or by the type of food or beverage they are. Once they find a recipe they like, they can view similar recipes using common ingredients along with recipes that traditionally accompany their favorites. Users can easily print out a copy of recipes or send them to friends, promoting even more interaction with Sam’s Club online. From One-Dish Meals to Snacks & Hors d’oeuvres to Table Settings & Entertaining tips, users can find all of their menu-planning solutions in one place.

Rockfish created the site to be the ultimate in usability for Sam’s Club employees as well as site visitors. The entire page is fueled by a custom Rockfish-generated Content Management System that facilitates frequent posting of recipes, while the recipe center homepage allows viewers to see the most recently uploaded recipes, featured recipes and popular recipes all at a glance.

Start finding great recipes today at the new Sam’s Club Recipe Center

The newest Google tool your marketing company needs to try…

Fri, 27 Jun 2008 09:43:38 GMT

Google announced this week that the new Google AdPlanner, a marketing research and media-planning tool, is now available to the public in beta form. I was approved to use it late last night, and when I finally got in there this morning, it was surprising to see the depth of information the site gives you about hundreds of sites within the Google Content Network. If you do any form of online advertising, this should be your first stop for information not only because it is free, but also because the information offered is equivalent to other paid service.

Through Google AdPlanner, users can filter sites by demographic factors such as gender, age, education and household income. If you do a lot of advertising in placement campaigns through Google AdWords, it is helpful since the demographic filters on the content network sites here leaves something to be desired.

You can also work backwards through the application, choosing a competitors site and getting information like similar sites, user demographics and traffic estimates. The tool allows you to create a list of the sites you want to incorporate in your ad campaign; you can export the information into a .csv file for later use.

And while you may pay for a similar marketing research tool, Google AdPlanner is still a simple, valuable, yet free tool that every Internet marketing company should check out. With so many additional features I didn’t mention here, it warrants attention from media planners and search engine marketers in every industry.

Rockfish Launches Arvest.com

Tue, 24 Jun 2008 19:22:26 GMT

Arvest Bank is known for their commitment to providing a great banking experience for all their customers. Their continued commitment is displayed in the newly redesigned www.arvest.com. Designed by Rockfish Interactive, the site allows customers to handle all of their financial needs from anywhere in the world. Rockfish worked closely with Arvest's development team to provide a renewed design to create a superior user experience. Rockfish services included improved site architecture to provide easier navigation for Arvest bankers, a redesigned user interface with a clean look and feel that communicates the Arvest brand, custom Flash elements to engage customers in the site, and a custom interactive account chooser to assist customers in selecting which account best meets their financial needs. Click here http://www.arvest.com to view the site.

Arvest Bank also partnered with Rockfish Interactive to develop Arvest Blog, using Rockfish's custom blogging tool, uniquely developed to meet the requirements of corporations, featuring user management, commenting controls, and posting management. See the blog in action at www.arvestblog.com.

Looking for an Accounting Manager

Tue, 24 Jun 2008 15:22:49 GMT

Rockfish has a great opportunity for a talented, independent, self-starter to manage the Accounting/ Finance function. We are searching for someone who is hungry and eager to be a part of our fast paced, growing organization. We are looking for someone with solid accounting and finance experience who can provide financial leadership as we grow and can create and deliver a stable of financial reports to measure company performance.

In addition the ideal candidate is a hands-on accountant who can be responsible for A/P and A/R as well as income statements, balance sheets, budgets etc. In depth experience with QuickBooks, Excel and Microsoft Project are all critical.

If you have this type of background and are interested in unique contemporary environment that is rapidly growing, email your resume to:

rfijobs@rockfishinteractive.com

Don't Mess with the Guy that Knows Photoshop

Sat, 21 Jun 2008 10:36:38 GMT

We've constantly got a number of pratical jokes going on around the office. Most are petty and trivial, though occassionally one will rise to the level of outstanding. Recently there's been an exchange of pranks between one of our programmers and designers. Lesson learned, never mess with the guy that knows Photoshop. Corey showed up to work last week with the following website published on his behalf: http://www.winadatewithcoryglanton.com.

It may not turn out all bad for him though. He could actually get some submissions!

Rockfish Hosts Live Chat with Ellie Kay

Thu, 19 Jun 2008 12:14:42 GMT

Today from 11:00 – 1:00 CST Wal-Mart shoppers can chat live with Financial Advisor Ellie Kay. Rockfish Interactive developed a custom live chat tool for Wal-Mart Stores, Inc.’s Make Your Dollar Stretch website where users can submit questions on tips for saving money this summer and receive live answers from Ellie Kay. To join the live chat now, click here!

Rockfish Launches EnergyTomorrow.org

Mon, 16 Jun 2008 08:37:26 GMT

Rockfish Interactive is pleased to announce the launch of EnergyTomorrow.org. Built on our custom Site Management Solution, EnergyTomorrow.org includes an online media room and podcasts, along with lots of helpful information concerning energy effeciencies and technologies.

Rockfish Launches Online Chat for Wal-Mart

Fri, 13 Jun 2008 08:19:22 GMT

Quoted from the Wal-Mart Press Release:

As American families continue to struggle with the rising cost of food, gas and other commodities, Wal-Mart today announced that the company will host its first ever “Dollars and Good Sense” online chat with Ellie Kay, known as America’s Family Financial Expert, on Thursday, June 19 at 12 p.m. E.D.T. The chat, available on www.MakeYourDollarStretch.com is for anyone looking for an opportunity to discover new ways to save and spend wisely.

Ellie Kay will take questions during the chat, ranging from how to keep your vacation on a budget to the pros and cons of buying a car or house today, and discuss general ideas to help families save money in a variety of ways.

Read the full press relase here.

Rockfish launched www.MakeYourDollarStretch.com for Wal-Mart in May. The site features an interactive “Spending Style” quiz, which rates how individuals save and spend, provides easy-to-use tips, videos and columns from financial expert Ellie Kay, a forum for consumers to post their own money-saving ideas, a money savings tip widget, and now an online chat with Ellie Kay.

Rockfish Launches 101 Days of Summer Widget

Thu, 29 May 2008 08:28:38 GMT

Summer is the time of year when Americans start spending more of their time outdoors, enjoying everything that goes with the season – ice cream, sunshine and barbeques. Families across the nation have started turning their backyards into their own weekend getaways, and enjoying their summers closer to home. To celebrate this new summer tradition, Wal-Mart launched their new desktop widget, “101 Days of Summer Staycations”, as a way to help families save money and live better.

Designed and developed by Rockfish Interactive, this desktop widget offers 101 affordable, fun and family-friendly things to do in your own backyard this summer. The widget automatically updates with a new idea each day to make every summer day unique. Many entries also include links to the resources you need for the day’s activity.

This widget is built to run on the Yahoo! Widget Engine, and is featured in the “In Stores Now” section of Walmart.com. Kick off your summer today by downloading this summer fun widget from Wal-Mart!

Wal-Mart Launches Online Resource Guide to Save More

Sat, 10 May 2008 10:55:21 GMT

Rockfish developed and launched a new website for Wal-Mart this week to help consumers spend wisely and save in tough times.

The site, located at www.walmart.com/savemore, will feature tips and advice from Ellie Kay– America’s Family Financial Expert® and best-selling author of 11 books including her most recent release, A Tip A Day With Ellie Kay.

In addition, Wal-Mart merchants and everyday shoppers will have the ability to contribute content to the site by offering their own ideas on how to spend wisely and save more money.

The site also includes a widget that you can embed on your website or blog to share Ellie's money saving tips.

Read the full press release here.

View the site here.

Internap Press Release

Tue, 06 May 2008 21:44:55 GMT

Our friends at Internap distributed a nice press release today on our decision to use their Managed Server and Content Delivery Network for hosting our sites. More than 3,000 companies across the globe use Internap, so we were honored they chose to highlight our company in their press release. Read the release here.

Rockfish Interactive Launches CSARecruiters.com

Thu, 01 May 2008 10:58:42 GMT

Cameron Smith and Associates is a premier recruiting agency serving Wal-Mart and its vendor community in the Northwest Arkansas area. Working with clients such as HJ Heinz, SC Johnson, Wrangler, Rival and Maybelline, CSA Recruiters has developed a reputation for being able to connect Wal-Mart vendor teams with the business recruits that will help them succeed.

The relationship between Cameron Smith and Associates and the employers that they serve demanded a stylish and dynamic site, where job postings, news and events could be shared. CSA Recruiters approached Rockfish Interactive to create this interactive job portal that would be a resource for companies as well as candidates.

The site features a one-of-a-kind Rockfish Interactive design, a news ticker and testimonials from the employers who have worked with CSA Recruiters. In addition, a blog is utilized on the site to inform job seekers on industry trends and tips for finding their perfect job.

View the site here.

How Many Programmers Can You Fit Into A Single Room?

Wed, 30 Apr 2008 08:44:03 GMT

"The best programming team is a 'telephone call,' which is two people, you and I, programming together. The second-best programming team is, everybody fits into a single room. All other variants are bad."

Eric Schmidt, CEO Google

We've certainly mastered the art of figuring out how to fit as many developers as possible into a single room. Nice to learn that Google supports our strategy!

Full interview here.

Financial Institutions Need to Improve Online Offerings

Tue, 29 Apr 2008 17:02:48 GMT

Financial institutions must sharply upgrade their online offerings and develop a distributed Web presence beyond their own sites, or risk losing share both to faster-paced traditional rivals and to powerful Internet players that may try to invade their turf.

The Web's influence on revenue is up to six times greater than online sales figures suggest, and its importance will boom as today's youngsters mature.

Read the full Boston Consulting Group Report here.

Rockfish Interactive Launches Downtownbentonville.org

Tue, 29 Apr 2008 09:20:33 GMT

Downtown Bentonville, Inc. is the nonprofit entity focused on strengthening Bentonville’s urban core. We've got two offices downtown so we have a vested interested in the growth and development of downtown area. You can view the site here.